Concept
Lumì starts as a recognizable, scalable narrative universe rather than as a standalone episode.
Tone, audience and serial structure are designed to support further development.
Case study | Original animated project
Lumì: case study of an original animated project developed by Seven Stars
Lumì is an original animated project that shows how Seven Stars builds an IP from idea to pilot, from character design to tone definition, through serial development and possible editorial and distribution extensions.
Character design
The characters are built to work together on an emotional, rhythmic and narrative level.
Each figure has a precise function within the story and within the identity of the IP.
Pilot and seriality
The project is designed to grow beyond the pilot through a clear, readable and repeatable structure.
Rhythm, tone and serial operation are part of the concept from the start.
Agile pipeline
Worldbuilding, visual tests, pilot and presentation materials are developed with method and continuity.
A lean production structure makes the project ready for partners, broadcasters and investors.
Overview
A project designed to grow beyond the pilot
Lumì is conceived as a recognizable narrative universe, not as a simple standalone episode. Concept, tone, rhythm, audience, characters and serial structure are designed to make the project scalable, clear and suited to further production development.
Lumì is developed with a clear, readable identity already set up to grow across multiple directions.
Rhythm, atmosphere and tone of voice are built to support recognizability and make the project easy to access.
The structure does not stop at the first content piece but already organizes the project as a serial, expandable system.
Concept, characters, materials and pipeline are set up to support further production and editorial extensions.
Characters
Concept, characters and narrative function
Lumì's characters are built to work together on an emotional and narrative level.
Each figure has a precise function within the story and helps
define the rhythm of the narrative, the readability of the scenes and the
overall identity of the IP.
Lumì
The central figure of the IP, Lumì observes, slows down and makes what is happening readable.
This is the character that gives measure, tone and orientation to the story.
Koa
Koa holds the group together emotionally. She brings balance, encourages mutual understanding and helps each scene stay clear and welcoming.
Filo
Filo introduces impulse, movement and deviation.
His energy triggers the action and makes the narrative engine of each episode more dynamic.
Media & Production
Agile pipeline and IP development
Lumì demonstrates Seven Stars' ability to develop an animated project methodically: worldbuilding, character design, narrative rhythm, serial structure, visual tests, pilot and materials useful for presenting the project to partners, broadcasters and investors.
Idea and tone
A clear concept, recognizable and coherent with the target audience.
Character design and seriality
Characters designed to support short, repeatable and memorable stories.
Project extensions
An IP designed to evolve across series, short form, publishing and digital activations.
Contacts
A useful case study for understanding the development of an original IP
Lumì shows how Seven Stars approaches the development of an original IP. It is a useful page for anyone looking for a creative and production partner capable of turning an idea into a structured animated project.
IP development
Concept, character design, pilot, seriality and presentation materials built as parts of one coherent path.
Contacts
Castelfranco Veneto (TV)